Channels & Inventory
Four channels. One unified planning workflow.
AdCritter offers four advertising channels in a single platform, with a single planning workflow that allocates budget and audiences across them.
Connected TV (CTV)
Reach viewers wherever they watch streaming TV — living room screen, tablet, or mobile.
- Premium streaming inventory across major networks including Hulu, Peacock, Disney+, Fox, ESPN, Paramount+, and others.
- 99%+ viewability with non-skippable ad placements.
- Household targeting that maintains audience consistency across multiple devices in the same household, enabling cross-device frequency control and sequential messaging.
Programmatic Internet (Display & Native)
Programmatic display and native advertising across the web, used to reinforce CTV exposure or drive direct response.
- Premium and high-performing site inventory through major exchanges.
- Over 100,000 audience segments available through integrations with major data providers.
- Advanced targeting including geofencing, addressable geofencing, retargeting, event/conference targeting, competitor location targeting, contextual category and keyword targeting, behavioral, and CRM/custom audience matching.
Digital Billboards (DOOH)
Programmatic out-of-home advertising on digital roadside billboards across the United States.
- National coverage of every major digital billboard inventory source. Run a single board, a market, or a national footprint.
- Brand-building and local credibility, complementing CTV and display campaigns with high-attention, real-world impressions.
Streaming Audio
Audio inventory across major streaming and podcast platforms, used to extend reach into commute and listening environments.
- Audio-first creative (typically 15s and 30s spots) delivered through ad-supported streaming and podcast networks.
- Same audience and geo targeting layers that apply to CTV and display, enabling consistent persona delivery across screens and audio.
- Frequency multiplier for CTV/display flights and a way to reach audiences during periods of low screen time.
Targeting
Define an audience once. Apply it across every channel.
Targeting capabilities are unified across all four channels. The same geo and audience layers apply to CTV, display, DOOH, and audio.
Geo-Targeting
- ZIP, DMA, city, state, and national targeting at any granularity.
- Addressable geofencing for targeting specific street addresses or address lists (useful for B2B, real estate, and neighborhood campaigns).
- Event and conference targeting to reach devices observed at specific venues during defined time windows.
- Competitor location targeting to retarget devices observed at competitor locations.
Audience Targeting
- 100,000+ third-party segments across demographics, behaviors, interests, life events, purchase intent, and B2B firmographics.
- Persona-to-segment mapping. AI-generated personas are automatically resolved into matching audience segments in the DSP, eliminating manual segment hunting.
- Job title and corporate location targeting for B2B use cases.
- Retargeting based on site visitors and engagement, plus cross-device targeting to follow users across phone, tablet, desktop, and CTV.
- Campaign retargeting based on people who have seen ads.
- CRM and custom audience uploads for first-party data activation and lookalike modeling.
Planning & Strategy — AdCritterAI
The AI that handles the non-creative work.
An AI-driven planner that handles the research, strategy, personas, media plans, and proposals that typically consume the majority of an account team's time.
Media Planning
Detailed media plans built from brief inputs describing the client.
- Channel mix recommendations across CTV, display, DOOH, and audio based on client goals, budget, and audience.
- Budget allocation across channels, geos, and time periods.
- Timeline and seasonality optimization that pulses spend to match category-specific buying patterns.
- One-click activation. Approved plans can transfer directly into the DSP with channels, audiences, geos, and flighting pre-configured.
Persona Generation
- Detailed personas generated from client inputs (website, brief, additional context), including demographics, motivations, objections, media habits, and decision-making patterns.
- Automatic mapping from each persona to matching segments in the DSP's 100,000+ audience inventory.
- Double duty: personas serve as planning artifacts (used in proposals and decks) and as activation specs (used to construct DSP audiences).
Campaign Projections
- Performance projections including expected reach, frequency, impressions, and channel-level delivery metrics.
- Source-cited market analysis and industry research that contextualizes projections and informs strategy.
Execution & Operations
Run, optimize, and report in one place.
Campaign Management
- Low minimums make the platform usable for clients of any size, not only large brands.
- Creative upload and management for video, display, audio, and DOOH formats.
- Optimization workflows with anomaly detection and resolution by the AdCritter AdOps team.
Analytics & Reporting
- Cross-channel reporting with unified metrics across CTV, display, DOOH, and audio.
- Standard performance metrics including impressions, clicks, CTR, spend, and pacing.
- Conversion tracking via a site tag that attributes conversions back to ad exposure.
- Account- and campaign-level views for agency teams managing multiple clients.
Ready to plan a campaign?
Bring your client. We'll handle the rest.
Channels, targeting, planning, and reporting in one platform — built for agencies and the mid-market.